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MOSS SEO explains how to optimize your public facing SharePoint 2007 WCM based web site for internet search engines. SharePoint 2007 running in “CMS” mode might just be the perfect opportunity to fully flex true Search Engine Optimization. All the necessary components are in place to help you finally achieve top search engine rankings (a rare find when talking about Content Management System driven web sites)! MOSS SEO will get your MOSS site on top where it needs to be.

The essence of this site is to share MOSS SEO techniques for implementing sound SEO. First lets touch base on some basics:
MOSS SEO Note: The terms “MOSS” and “SharePoint 2007” both refer to the same thing (Microsoft Office SharePoint Server). The terms are used interchangeably. They are one in the same, synonyms, alike, identical… It can at times be annoying I know and for that I am deeply regretful, it annoys me too. I keep flipping back and forth between the two because I’ve been calling it MOSS for a very long time now – and now that it’s released as “SharePoint 2007” I’m finding it difficult to abandon its pet name “MOSS”.

SharePoint 2007 running in “CMS” mode is the best way I can describe what Microsoft now calls Web Content Management (WCM). The shift from CMS to WCM came naturally as a result of combining the content management capabilities of Microsoft Content Management Server (MCMS) with the collaboration capabilities of SharePoint. WCM refers to a SharePoint 2007 site which exploits the content management abilities SharePoint has inherited from MCMS.

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